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12 Important SEO Tips for Your Website

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  • 12 Important SEO Tips for Your Website

    Today, we’re talking about optimizing your whole site, not just a single page, for search engines.
    So think through this carefully.

    Before you begin, you need to know the following:
    What your site is about
    What the purpose is
    How committed you are
    After choosing the right SEO keywords but before writing a ton of content, you have some choices to make.

    SEO Tips:-
    To optimize your whole site for search engines, you’ll need to follow these basic tips:

    1. Make the website about one thing.
    It can be about other stuff, too, but choose one primary topic that is most essential to your message.
    This step is important, so you may want to do a little keyword research before choosing a topic.

    2. Mention keywords where they matter most.
    Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content.
    If you’re on WordPress, you can change a lot of this in the General Settings or through a plugin like All in One SEO Pack (which I use).

    3. Link to internal pages on your site.
    A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.

    4. Use a permalink structure that includes keywords.
    Some sites have “ugly” permalink structures that use numbers to identify pages.
    Don’t do this. It’s bad for SEO and just doesn’t look good.
    Use a URL structure that includes text, and make sure you include keywords in your URLs.
    So instead of having a page’s URL be this:

    https://yoursite.com/?p=12

    It should look more like this:

    https://yoursite.com/coolpage/
    5.Remove anything that slows down your website.
    Page load times are important, so get rid of any non-essentials that bog down your website.
    These may including music players, large images, flash graphics, and unnecessary plugins.

    6. Use keywords in your images.
    Include words that reflect your site topic in the image title, description, and alt attributes.
    Also, re-title the file name if it doesn’t reflect your main keywords (e.g. writing-tips.jpg instead of d1234.jpg).
    Today, we’re talking about optimizing your whole site, not just a single page, for search engines.
    So think through this carefully.

    7. Link to other websites with relevant content.
    You can do this by including a blogroll, link list, or resources page on your website.
    Of course, do it sparingly, as each outbound link is a “vote” for another site. However, if you do it well and people click your links, this tells search engines you are a trusted authority on your particular topic.

    8. Update your website frequently.
    Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content.

    9. Make sure your website is indexed in search engines.
    A lot of search engines will automatically find and index your content, but don’t count on it.
    You want to be sure engines like Google, Bing, and Yahoo are crawling your site, so that people are finding you online. (You can add them directly, if they’re not.)

    10. Have other websites link to you.
    This is really, really important, when it comes to SEO. The bummer is that it’s not something you can necessarily control. Other than creating excellent content, the only thing you can do is ask (which occasionally works).
    My counsel is to spend the time you would trying to convince somebody to link to you on just writing great content. And, start guest posting on other blogs.
    Regardless of what you do, know that inbound links are essential to SEO.

    11. Stop changing your domain name.
    The age of your URL is a factor in your site’s search ranking, so be patient.
    If you’re launching a new blog every six months, you’ll never see your site get the value it deserves.

    12. Write like a human.
    None of the above matters if you create content that sounds like a robot wrote it.
    Write great stuff, follow the steps above, have patience, and you’ll see results.
    I realize that many of you have already started blogging, but many of these tips can be applied retroactively. And once if you done this, you can start writing regular content. For more about writing SEO pages, read the next article in this series: The Idiot-Proof Basics to Writing SEO Pages.

    Last edited by Ramandeep08; 06-30-2017, 11:36 AM.

  • #2
    Hello Ramandeep,
    I have read your post carefully and it is really quite much interesting. I really like your post, It is really very informative. You can also add some more points in your post like:-
    Include Keyword Synonyms in H1 and H2 Tags
    I usually use my exact keyword in my page’s H1 and H2 tag. But if I feel that the page is over-optimized, I’ll replace the exact keyword with a synonym instead. So if my target keyword was “Low Carb Desserts” I’d use a term like “Sugar-Free Desserts” in an H1 or H2 tag.

    Keep Your Title Tag Under (Approximately) 60 Characters
    Google used to limit title tag length based on the number of characters it contained. Today? They use pixels (the current limit is 512 pixels). Because counting pixels is a pain, I just count characters. And I’ve found that staying under 60 characters keeps me under the pixel limit 99% of the time.

    Publish Long Content
    Several industry studies (including ours) have found a correlation between long content and higher rankings. That’s not to say that publishing longer content will skyrocket you to the first page. But there’s plenty of data out there to show that publishing 1000+ word content helps.

    Put Your Keyword Early In Your Title Tag
    Search engines put more weight on terms that appear towards the beginning of a page. And the same rule applies to your title tag. So when it makes sense, put your keyword at the beginning of your page’s title tag.

    Take Advantage of Internal Linking
    It’s easy to overthink internal linking. Here’s the simple system I use:

    Link FROM high-authority pages TO pages you want to rank.
    It’s simple…but it works.

    Use Short URLs
    Shorter URLs are better for users and search engines. Also, our analysis of 1 million Google search results revealed that shorter URLs tend to perform slightly better in Google than long URLs.
    For example http://surfessay.com/.

    Use This To Get Longer (4-Line) Description Tags
    I’d estimate that Google uses a page’s meta description tag in the search results only about 50% of the time.
    It stands to reason that these results will get a higher CTR. The question is:
    How do you get these 4-line descriptions? I’ve found that Google uses two factors:

    1. The page’s overall authority
    2. Actionable tips at the top of the page (how do they know it’s actionable? They’re Google. They’re smart)

    So when it makes sense, put an actionable tip (or two) at the top of your page. Google may grab that tip and use it in an extra-long description.

    Comment


    • shyamdas
      shyamdas commented
      Editing a comment
      Useful tips you shared, Thanks for the information.

  • #3
    Thanks for this details.

    Comment

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