Search Engine Optimization for Heroes: it’s not a Game!

SEO success is rooted in relationships and communication between complex structures of websites and you the viewer interacting within these systems. Also, “words” are equally important. Words matter, they are the “Solomon’s key” to unlocking your presentations to the World Wide Web. Key word meanings and correlations matter.

In fact, to prove this point, Google values some words synonymously. For instance, SEO & Search Engine Optimization are traded in the search algorithm as equals. In other words, both word versions will be highlighted within the search results.

Solomon’s Key to unlocking SEOs full keyword potential! Choose your words wisely!

SEO is Web Design & always a work in progress

A website should serve up an honest and direct representation of the providers functional purpose, message, action, or statement. The website’s purpose should be of benefit to the viewer and never misleading with navigational masking, popups, or false redirects.

To embody this WhiteHat approach, proper meta tags should be applied to each webpage that clearly describes the intent of the website’s page contents to the viewer. Meta tags should follow Google webmaster’s best practices and be of proper indexing length and character style.

You can use this tool to check proper meta description and title length. Fundamentally, The most important meta tags to include within the “head” section of a website are the following:

  • title tag
  • meta description
How important is meta data to Google?

One of the clearest explanations for providing correct meta data information to search engine spiders is from Google’s own Matt Cutts. SEO Superhero, Matt Cutts discusses the relationship between a website’s meta data code, and the abilities, or limitations for search engines to understand this meta data code.

Matt Cutts explains the importance and essentials of a website’s meta data.

This is where out of the box WordPress falls short of seo hero glory. WP is a CMS, or content management system. Although the new twenty-seventeen theme is an improvement upon earlier versions, there is still not a standard option to individualize each page and post meta tag data. At least not right out of the box.

The SEO Hero team prefers a light load on our site’s database. Too many plugins to correct the “global” downfalls of WP can hinder page speed efforts, and page speed is a major search ranking factor. This is where coding knowledge is of benefit in the age of drag and drop.

Keep Meta Data Updated

As a website’s design contents and structure evolve, so should the website’s meta data. If a website’s contents change from it’s original meta data, the misinformation can throw off a visitor and diminish click though rate (CTR).

Structured data, content, page layout & HTML header tags

Organizing your website’s contents so that the data is readily searchable, visible, and easily accessible by search engine functions are indispensable components to any successful website. One of the ways this can be implemented on a website is by using JSON, or javascript object notation.

JSON is particularly important when publishing content across many websites and social networks. JSON is a lightweight data interchanging format utilized by search engine algorithms. JSON data interchange provides an authorship map for search engines to credit the original sources of the presented data.

You can test exactly how your structured data appears to search engines by fetching your url from Google’s Structured Data Testing Tool.

Structured data patterns & Webmaster tools Data Highlighter

Jack Menzel, Google Product Management Director, explains the advantages and simplicity of utilizing Google’s Data Highlighter Tool

Google’s Data Highlighter is a newer way for webmasters to render structure data to Google spiders. An alternative to adding Microdata directly to HTML coding; Google’s Data Highlighter is a point and click tool that documents patterns of structured data on a webpage.

Communicating with Google utilizing the Data Highlighter tool is an advancement over traditional Microdata HTML markup methods because structured data and snippets are directly interjected to Google spiders without modifications of HTML coding.

Unique content does not only mean unique words!

It amazes the SEO HERO team to watch the progression of other contestants’ websites during these initial phases of the organic ranking challenge (12/18/2016). The Wix contest is a unique opportunity to watch the true evolution of a website’s ranking and what factors influenced the search engine algorithms to derive these ranking decisions.

SEO Hero HQ developers wanted to illuminate a contemporary WP build that includes customized HTML5 header videos with navigation (a href=) overlays actualized by Red Hot.

Red Hot’s video headers and webpage media content created for SEO Hero HQ includes a rich markup derived from text, images, and HTML5 video. Infusing interactive images and video content on a webpage improves the pages CTR, or click through rate. CTR is a well documented Google search algorithm ranking factor that closely correlates with a websites placement in the search engine result pages, A.K.A. SERPs.

SEO Hero Whitehat Natural Link Building

SEO Hero’s fully developed websites are considered presentable to the public when generous media and written content has reached the final editing and testing stages—the consensus is still out on how many words a webpage should present for SEO ambitions; the norm for a well ranking “top 5 organic position webpage” in Google ranges from 1200 to 2000 word counts.

The SEO Hero webpage you are viewing, “Search Engine Optimization for Heroes: it’s not a Game,” contains an impressive one-thousand-three-hundred-forty-six words! Per contra, there are some exceptions documented by our SEO Hero build team. We have several clients that rank in top 5 organic positions and the webpage has less than a 500 word count.

However, the webpages ranking with less than 500 word counts are accentuated with interactive, simplistic, and to the point media presentations that entail increased viewer engagement, heightened branding awareness, and audience loyalty (the old school sector of the SEO Hero development team likes to call this sticky content).

Once a SEO Hero built website reaches the final stages of development and the website’s contents draw close to containing beneficial, informative, and presentable web content, we let the WhiteHat natural backlink building campaign commence!

SEO Heroes build backlinks worthy of the Justice League!

What are Natural Backlinks?

Natural backlinks are considered earned links, not links that can be purchased or generated by self. Natural backlinks are typically accepted as the most valuable players when it come to ranking consideration.

Not all backlinks are considered equals. In fact, the amount of “link Juice” equity that is passed on to the recipient domain is superior the higher the domain authority and trust flow metrics that are from the external linking domain.

Building Ethical Self-Generated Backlinks

Building ethical backlinks is a way of life for any respectable SEM/SEO firm. Backlink building is often where WhiteHat & BlackHat Worlds collide. Just like most things in life, good always triumphs evil and backlink building is absolutely no exception.

  • Web 2.0 microsites: Do not over do it and create hundreds of Web 2.0 sites; do not be repetitive across differing Web 2.0 sites, and always present beneficial and unique content to your audience.
  • Self Generated Forum Profiles & Signatures: Don’t use this linking method unless there is a related and purposeful reason to link from the source website.
  • Social Network Sharing & Fan Page Creations: The dominating social media networks of today host powerful cross-platform sharing networks that are beneficial for generating website traffic and elevated company branding awareness. Most links pointing back from social network sites are appropriately marked as “nofollow” as a countermeasure for spammers and to avoid spilling link juice.
  • Competitive SEM & SEO utilizing Ahrefs, MOZ, and Majestic Metrics

    Our SEO Hero team utilizes state of the art competitive metric analysis tools from Ahrefs, MOZ, and Majestic. There are other notable link intelligent tools the SEO Hero team appropriates occasionally such as SEMrush competitive intelligence suite and Kissmetrics person based analytics.

    Link metric tools unmask opportunities for webmasters to build quality backlinks that are related to competing sites. All the SEO Hero Team has to say about this is…

    SEO Hero is the SEM & SEO ALL Seeing Eye!
    Sit back and relax because SEO Hero is the SEM & SEO ALL Seeing Eye!

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